Former Navy SEAL & Sleep Scientist

Rob Sweetman is a former Navy SEAL turned sleep scientist, dedicated to optimizing human performance through the science of sleep. With firsthand experience in high-stakes, sleep-deprived environments, Rob transitioned from special operations to research, earning his MBA and becoming a leading advocate for sleep as a cornerstone of health and readiness.

As the founder of Sleep Genius, Rob has pioneered innovative sleep solutions tailored for military personnel, first responders, and high-performance professionals. His work bridges cutting-edge technology with ancient wisdom, integrating biometric monitoring, AI-driven optimization, and behavioral science to enhance sleep quality in extreme conditions.

Rob’s expertise extends beyond research—he has advised policymakers, military leaders, and corporate executives on the profound impact of sleep on decision-making, resilience, and longevity. His insights have shaped sleep programs for the military, tactical athletes, and professionals operating in high-risk environments.

At TEDxCatawba, Rob will challenge conventional wisdom on sleep, revealing how modern science and military-grade solutions can revolutionize the way we rest, recover, and perform at our peak.