Founder & Custom Apparel Designer, CassB by Design

Cassidy Burel is a Custom Apparel Designer and the founder and owner of CassB by Design. CassB Studio specializes in bridal and evening wear, wherein Cassidy, as the head designer, inspires each design to instill confidence in the wearer and bring out the beauty and uniqueness of each of her clients. Her studio is located in Kernersville, North Carolina. In this dynamic creative space she brings the dreams of each of her brides to life in the form of a stunning gown that is a reflection of their best selves. 

A fashion designer, entrepreneur, and social media influencer, Cassidy graduated from the University of North Carolina at Greensboro, UNCG with a BS in Consumer, Apparel, and Retail Studies, CARS. Her concentration was in Apparel Design. During her time at the university, she received numerous scholarship awards which included the Joan W. Greason Scholarship, the Betsey Ryder Shelley Scholarship, and many others. These scholarships signified an

investment and recognition of her talent, and further contributed to her financial goal of graduating from design school completely debt free. During her undergraduate program, she held both presidential and leadership positions in Threads, the student lead apparel design organization on campus. In addition, she was a leader in the National Millennial Community as a representative through collaboration at national conferences, and was further recognized and awarded as a UNCG Spartan of Promise and Excellence in Leadership Award. 

She graduated from CARS in May of 2020 at the peak of the COVID19 crisis. This prompted many challenges and caused a pivot in career planning for Cassidy from her original short and long term goals. Her goals as an entrepreneur and private business owner were fast-tracked by necessity leading to her own fashion brand. CassB was officially established in 2022 and her design work has been published over 15 times including in The O’Henry, The Greensboro News and Record, and The NewlyWed Magazine, in addition to her self published magazine, The Modern Bride by CassB. She is a valuable couture fashion presence in theTriad and seeks to further put North Carolina on the map as an up-and-coming fashion center in the years to come.